The daily brief for D2C operations and support

Every customer problem
traced back to the ops failure behind it.

OpsRead reads your orders, logistics and support data, matches every order to its shipment and tickets, and emails you one report every day: what changed today, and what changed with it.

The problem.

Every day, two reports land on your inbox.

Ops says dispatch ran on time. Support says it was a heavy day. Read one after the other, each sounds like a team handling its own day. The pattern between them only shows when the two sit side by side.

12 Aug, evening · a founder’s inbox

Evening. Two teams are closing out their day.

Ops EOD · 12 Aug

Arjun, Ops lead · Safar Ops group

7:42 pm

MetricTodayvs Yday
Orders received1,015▼ 7%
Dispatched1,042▲ 3%
Past dispatch SLA0flat
Handed to courier1,018▲ 2%
Avg delivery TAT6d 4h▲ 6.9%
NDR raised105▼ 5%
NDR to RTO23.8%▲ 1.7pp
RTO initiated58▼ 5%

“Dispatch on time, zero SLA breach. Courier TAT still stretched, following up with Delhivery.”

Support EOD · 12 Aug

Meera, CX lead · from Freshdesk

8:15 pm

MetricTodayvs Yday
Tickets created724▲ 10%
Tickets resolved605▲ 8%
WISMO365▲ 18%
Delivery delay101▲ 17%
Cancellation requests36▲ 29%
Avg first response1h 13m▲ 35%
Backlog over 24h105▲ 1650%
CSAT4.17 / 5▼ 0.1

“Heavy WISMO day. Backlog building, adding two agents tomorrow.”

How it works.

One report. Every day.

  1. 1. Connect the tools you already use

    Shopify, Shiprocket or ClickPost, and Zendesk, Freshdesk, LimeChat or MSG91. Using something else? Tell us. Your teams keep working the way they do.

  2. 2. OpsRead lines them up

    Every order is matched to its tickets, so a delivery slip and the tickets it brought in show up on the same line.

  3. 3. One email at the time you set

    Read it in five minutes. Walk into the morning call knowing what to ask your team.

FAQ

Questions you might have.

Both those reports show you what happened inside each team. OpsRead shows you what is happening across both at the same time. Whether a dispatch delay and a complaint spike in the same week are connected is not visible in either report on its own. That is what OpsRead surfaces, so you can go check.

One read. Every day.

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